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Intro To SEO

Search Engine Optimisation (SEO) is basically how easy it is for Google to find your website when a consumer searches for something online. Generally, Google is the leading search engine that most consumers make use of when they are looking for products, services or even information.

With SEO you just focus on making your website easy to find and cause it to rank higher than your completion so that consumer looking for the value that your business provides can easily find and purchase from you. The focus of SEO is on ensuring that you improve the quantity and quality of traffic to your website through organic search engine results.


Why SEO is important for your business?

You may ask yourself the question ‘How does Google know which websites to put on the first page so that they get more traffic than the rest?’ Well, the answer to this lies in relevance. If your website is not relevant to what the consumer is looking for or does not provide the best results for what the consumer is looking for then your website will not rank.

You want to make sure that your website is exactly what the searcher is looking for when they search on Google. Google however uses over 200 factors to determine what is relevant in the algorithm. We can concentrate on a few so that we can rank because we can never be able to respond to them all. You need to also make sure that your website is user friendly. Most people are looking for a useful and easy to use website.


5 Reasons why you need SEO

  1. To ensure Brand Awareness - Due to the fact that if your business website ranks in the top position results then more people will be able to notice it and associate your website with your brand. This also ensures that potential clients who find your website on the first page ranking high on a search build more trust with your brand because businesses on the first page are perceived as trustworthy. The more people see you brand, the more they know it and the more they trust and recommend it to others.
  2. Cost-Effectiveness - SEO allows your business to get more out of digital marketing because of the power to target consumers who are already on the look-out for what you’re already offering. The fact that with SEO consumers come to you rather than you going to them increases your ability to leverage cost effectiveness.
  3. Improved site usability - In a bid to make your website quicker and easier to navigate for search engines, Search Engine Optimisation also assists to ensure that your website is easy to use by consumers/potential clients. With a focus on rearranging the website’s structure and links to make pages within the website quicker to discover and navigate. This is not only beneficial in the context of search engine bringing up your website but also for consumers to find information on your website.
  4. Quantifiable Return on Investment - SEO provides trackable and quantifiable results based on real numbers and you can be able to determine in specific terms the level of success received from SEO. Appropriate analytical information provides an opportunity to unpack the data and information even for prospects who did not buy from you but who visited your website. This is amazing because you can be able to retarget them and convert them into buyers.
  5. Increased Traffic -  Over 70% of search engine users click in the top ranking website that come up on the search. This means that if your business is ranking high you will be able to get a lot of traffic directed to your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase the click-through rate, which also promotes increases in qualified web traffic.

Why partner with us on SEO?

Allow us to handle all your SEO so that you may reap the results of having a website optimised to increase traffic, generate leads and convert prospects into paying clients. We offer a comprehensive array of professional SEO services for the success of your business. Some of the techniques we use include:

  • Develop Tailored SEO Strategy.
  • Conduct Keyword and market research.
  • Understand the competitive environment of your business. 
  • Implement Organic SEO tactics.
  • Comprehensive onsite SEO – title tags, meta descriptions, alt tags, original quality web content creation, internal linking, etc.
  • Provide quality copywriting to ensure that your website is the place to be for your potential customers.
  • Utilise Google Analytics and other data tracking software.

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