Search Engine Optimisation (SEO) is basically how easy it is for Google to find your website when a consumer searches for something online. Generally, Google is the leading search engine that most consumers make use of when they are looking for products, services or even information.
With SEO you just focus on making your website easy to find and cause it to rank higher than your completion so that consumer looking for the value that your business provides can easily find and purchase from you. The focus of SEO is on ensuring that you improve the quantity and quality of traffic to your website through organic search engine results.
You may ask yourself the question ‘How does Google know which websites to put on the first page so that they get more traffic than the rest?’ Well, the answer to this lies in relevance. If your website is not relevant to what the consumer is looking for or does not provide the best results for what the consumer is looking for then your website will not rank.
You want to make sure that your website is exactly what the searcher is looking for when they search on Google. Google however uses over 200 factors to determine what is relevant in the algorithm. We can concentrate on a few so that we can rank because we can never be able to respond to them all. You need to also make sure that your website is user friendly. Most people are looking for a useful and easy to use website.
Allow us to handle all your SEO so that you may reap the results of having a website optimised to increase traffic, generate leads and convert prospects into paying clients. We offer a comprehensive array of professional SEO services for the success of your business. Some of the techniques we use include: